Free Marketing 101 – Grow Your Business!

Free Marketing 101 Low and No-Cost Ways to Grow Your Business, Online and Off

Simple, powerful marketing strategies every business can afford to implementThere’s never been a better time to be a marketer or entrepreneur than right now. Thanks to the Internet, a new world of free and inexpensive tactics can help get the word out to the prospects of any business with a limited marketing budget. Free Marketing delivers more than 100 ideas to help any small business owner or marketer generate new revenue–with little or no marketing budget.
With both Internet-based and creative offline ideas, you’ll discover ways to turn your top customers into your unpaid sales force, get your competitors to help you promote your new products, grow a loyal audience that devours your content, and spread the word about any product, service, cause or personality.

  • Use simple videos as promotional power tools
  • Hold an eBay auction for publicity purposes (author Jim Cockrum made over $30,000 and earned tons of free publicity from just one auction)
  • Find the perfect online partners that can take you to the next level quickly…and more!

Grow a successful business without letting your marketing budget tell you “No.” Jim Cockrum has proven that the most powerful marketing strategies are the cheapest.

You will find MORE INFO HERE

49 Quick Ways to Market Your Business for Free: An Instant Guide to Marketing Success Amazon Image

Please bookmark Creating Your Own Website!

02. November 2013 by M Esposito
Categories: Marketing, Small Business | Tags: , , , , , , , | 3 comments

Comments (3)

  1. Good Ideas – But Lacks Tips on What Can Really Help For over 10 years I have developed hundreds of websites, gotten them ranked well on Google, and have made my clients a great deal of money. But like any experienced web marketer, I’m always looking for fresh ideas for my clients and for myself.Free Marketing is a good primer if you’re new to promoting yourself on the web. Where the author succeeds are the chapters on what he is most experienced with, which is email marketing. Web newbies are provided with useful tips on newsletters, mass mailouts, and automating your marketing emails.The book also offers useful ideas related to blogging, marketing through the use of original content, and the benefits of promoting your business through Youtube videos.Having purchased at least 50 sales, marketing and web promotion books through Amazon, I was surprised that the author was probably the first to print an extremely important technique related to Youtube promotion. Google owns Youtube, and tends to mix videos into many of its search engine results. That being the case, a business owner can find their videos on the first page of Google for a search of their target keywords. It’s an effective strategy that I’ve been surprised more web marketing authors haven’t emphasized.Having said all this, the book is unfortunately light on the type of marketing tips that could help most. The author admits that he isn’t particularly savvy when it comes to social network marketing (Facebook, Twitter), so the chapters on how to capitalize on using them are lacking. Other books dedicated solely to social networks provide case studies that prove just how powerful promoting yourself through those websites can be with respect to free marketing.The author’s lack of knowledge on Search Engine Optimization (SEO) also hurts how comprehensive a book on free marketing could have been. While the book does provide a simple breakdown of how Google ranks websites, the author paints a grim picture of maintaining a positive ranking.But the truth is that I have clients that were first on Google eight years ago that are still first on Google today, simply because they meet Google’s largely unchanging criteria for ranking well. There is no “Google Code” (as he puts it) to crack, it really boils down to proper on-site optimization, original content, and scoring quality backlinks from other sites. Despite the author’s dislike of informational websites, my clients have generated millions in revenue thanks to having deep sites with interior pages that also ranked well for highly-specific keyword searches (long tail keywords).The author’s misfires on SEO are most obvious when he suggests leaving comments on blogs with links back to your site to improve your ranking. Most experienced web marketers, however, know that almost all blogs include “nofollow” attributes to links that appear in the comments area. A nofollow tag instructs search engines to not place any value on the link, making it worthless unless someone actually clicks on it. Long story short, blog comment links won’t help you at all with respect to Google ranking, nofollow was created to discourage spammers from trying to game search engines. [update on author’s response at end of my review].Overall, this is a good primer when it comes to web marketing, but it’s definitely not a comprehensive book. Having a focus on SEO and social network marketing would multiply the results you get from this book’s techniques. If you’re new to web marketing, buy it, but also supplement it with other books such as:SEO: The Ultimate Web Marketing Guide, Web Marketing All-in-One Desk Reference For DummiesContent Marketing: Content Rules, Get Content Get CustomersSales Copy & Psychology: Ca$hvertising, Words that Sell, The Copywriting Sourcebook, The Copywriter’s HandbookSocial Network Promotion: Likeable Social MediaI hope that you found this review helpful, feel free to comment if you have any questions you want answered with regards to SEO and web marketing.[2/11/13 Update. The author of this book commented on my review that he made no reference to using blog comments to improve search engine ranking. So in response, I have included in the review comments the chapter, page and paragraph of where he suggests this technique. It is literally the first suggestion of Chapter 16 “Get Found on Search Engines.”][3/27/13 Update. The author has since deleted parts of his earlier reply, and offered a hasty explanation. But here are the facts: 1. His book was published late 2011, 2. Nofollow was introduced in 2005, 3. Blogs like WordPress from version 1.5 (released 2005) and onward used nofollow for comment links. This wasn’t something that occurred a year or two before his book came out, his suggestion had been outdated six whole years before publishing.]

  2. Best Marketing/Entrepreneurship Book I’ve Read in 15 years! I am an ebay Titanium($100k+ per Month in Sales)Top-Rated Seller who owns several ecommerce websites and several brick and mortar business. I’ve read virtually every book there is about making money online, entrepreneurship and low-cost marketing methods. It was one of those books that I first ran across the name “Jim Cockrum.” The book itself was awful and a complete waste of money EXCEPT for the special “Tips,” section in it which kept featuring this guy named Jim Cockrum. I decided to google him and let me just say it was one of the best internet searches I have ever conducted. It led me to his membership websites where I quickly became a member and devoured much of the information at his sites. In this book Jim lays it all out. This book is packed full of some of the best advice from Jim’s membership sites. It also spells out how Jim has become one of the most-influential marketers in the world of online marketing. There is a reason most of us who belong to his sites and have read his books hang on his every word…..TRUST! I have studied many an internet-marketing guru and read them all. All the guys who parachute out of planes or shoot videos of themselves riding around in jeeps in california peddling their “Get-rich-quick,” internet courses for $1497 and I can find better information and information that actually works on Jim’s sites and in his books. Simply put, Jim Cockrum is the only Internet-Marketer/Guru who has actually helped me put money into my pocket year after year. And he is an all around wonderful guy who responds to everyone of his customers. I seriously don’t know where the guy finds the time somedays because he interacts with all of us! If you are one of the millions of people in this country who is unemployed or has been negatively affected by this economy then this book is exactly what you need as well. If you own a business that has hit a plateau or is failing then you better order this book right away! If you have books like Guerilla Marketing, Good to Great, Think and Grow Rich or How to Win Friends and Influence People, then you need this book sitting alongside those in your library as this will become a business classic. If you don’t want to make money and improve your life then don’t buy this book. Bottom line!

  3. Disappointing: Stick with targeted articles online instead I noticed that most of the reviews posted before mine either were short and vague OR were written by people who were already fans of the author OR admitted not reading the whole book OR some combination of these. I’ve worked in marketing roles for 8 years, had never heard of the author before, and read the whole book, so now it’s time for a real review. The book earns two stars because it covers several marketing topics and it’s written in an easy-to-understand, conversational language. However, the book has too many faults for me to recommend it, such as:* Doesn’t help you choose the right tactics or judge quality–Organizations come in many different shapes and sizes and have different marketing needs. Where this book really fails is that it does a poor job of helping the reader decide which ideas to implement and which are sustainable. Also, I’ve seen many examples of clumsy, bad marketing and this book does little to help the reader gauge what makes for quality marketing and how to create it.* Way too long and poorly organized–Despite having a chapter on brevity, the book goes on for more than 300 pages. And there aren’t actually 101 distinct marketing concepts discussed, as the title states. Many of the chapters simply rehash material that has already been written, and there are endless references to other parts of the book. One third the way through the book and the repetition gets annoying; two thirds through and it’s painful. The organization is just sloppy; it probably should have been an 80 page book with 30 ideas and a robust table of contents.* Way too self-promotional, slick, and salesy–The author makes frequent mentions of his online properties and services, even when they’re not at all relevant to the subject matter.* Vague and unverifiable information–There are no endnotes in the book and the author simply says there are “studies” or “industry statistics” to imply that readers can expect, for example, a 50:1 ROI. That’s not good enough and it’s flat out irresponsible. On one page he even states: “To this day I’m pretty sure I have the best selling book about how to succeed on eBay.” Well, do you or not? Other claims are similarly wishy-washy or impossible to verify.* Unimpressive results–The author cites case studies from his client base, but in many cases I would not consider them very strong results (10% conversion rate; a few thousand units sold; a few thousand e-mail list members). Much better results can be achieved.* Ignores $ and opportunity costs–The book often notes when things are free, but conveniently ignores the fact that some tactics mentioned can be fantastically expensive, like using certain video tools, using press release services, outsourcing (quality) work, self-publishing a book(!), or holding a webinar. Just as bad, this book almost completely ignores the opportunity costs of marketing, particularly the tremendous amount of time some of these ideas will take to implement. People need to know that they can’t just become a marketing whiz during commercial breaks.* Has some terrible advice–Some ideas I don’t really agree with, but ultimately come down to a judgment call. Other things are just bad advice, like automating e-mails far in advance to send out old/stale content, claiming a web event is “live” when it isn’t, never doing html e-mails (the rest of the world does it just fine, thanks very much), and implying that it’s OK to ignore good writing technique when blogging.Bottom line: Experienced online marketers will likely find little new material here, and marketing newbies will be introduced to a lot of new concepts, but would be better off searching for another book or articles online that are more targeted and less confusing.

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