Make Your Website Work For Your With Search Engine Optimization
Search engine optimization can double or triple your business revenue, but not if pursued in the wrong manner.
When using SEO techniques to set up a website, it is usually better to have multiple short articles on similar topics than to have one extremely long article. Long pages don’t carry as much weight with the search engines as short ones weigh more.
This means repeating keywords should be repeated as often as you can without breaking up the flow of the writing. As search engines work partly by locating keywords and evaluating their density, you will find your rankings improving.
Pick a domain name which has your chosen keywords. You need to make your website easy to find when customers are searching for it in the web. Not everyone will arrive at your site through ads, some find your site by searching for things on your site.
When using internal links on your site you need a viable anchor text correctly. Using generic anchor text like “click here” is not going to help your search engine rankings because it is too generic. Using keywords as anchor text is another way to earn brownie points with search engine spiders.
Don’t try using Flash when you’re using a website if you want it to be search engine friendly. Flash can not be read by the spiders and won’t be indexed. You will need to have content that is readily visible in order for it to be indexed and optimized by the search engine spiders.
A key to search engine results is to include a site map for your website. Search engine spiders will crawl the site more easily with a text based map in place. A big site might require more than 1 site map. A good rule to go by is to show only 100 links on any given site map.
Remember, there just as many ways that search engine optimization can go wrong as there are ways that can tremendously help a website. The aforementioned tips should help you make the most out of search engine optimization.